Earwolf Media leading Comedy Podcast Network

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Financial Guy Turned CEO

In this episode I will be speaking with Jeff Ullrich.

He is the CEO and co-founder of Earwolf Media.   Jeff and I were classmates last year at Seth Godin’s Medicine Ball.

Jeff and his partner and co-founder Scott Aukerman launched Earwolf Media from a fourteen-page business plan now a leading comedy podcast network.

Of the top comedy shows on iTunes, Earwolf dominates with seven in the Top Thirty.

Earwolf Media was founded in March 2010 and today produces 18-20 weekly shows.

They have produced over 1500-comedy podcast episodes totaling 4.5M downloads each month.

Their guest list is too long to list.

Highlights:

• How they differentiate Earwolf podcasts from 300,000 other comedy podcasts.
• How Jeff left the world of finance to start Earwolf with no podcast or live media experience.
• Hear how they changed the rules of the game of selling advertising.

Earwolf Media’s Mantra:

1. We create comedy, we don’t success it.
2. Trust, intimacy and engagement with listeners.  
3. Artist maintains the creative control.  

Episode Resources:

• Jeff’s Podcast interview with Matt Gourley: The Philosophy of Getting Things Done.
• Jeff’s podcast home page
• Seth Godin Medicine Ball podcast with other graduates.
• Seth Godin’s Startup School podcast on Earwolf