Social Media

You know those really cool NPR interviews that you listen to where there is hustle and bustle in the background? The one’s where they interview some guy in a subway about economics in Greece? I’m proud to say that Nilofer Merchant and I ended up with a cool NPR vibe in this podcast. We had [...]

I had a recent interaction with my friend and fellow Seth Godin Medicine Baller, @Nilofer. She writes for the Harvard Business Review and recently wrote about Rules For the Social Era (#SocialEra). Big Brands Don’t Always Get It In this article she talks us through the dichotomy of choices that the big brands of our lives are making. [...]

Twitter can get us up close with the pros that we follow. If you use Twitter correctly you can have personal interactions with athletes, authors, musicians, and speakers, etc.  Let me show you how. Have you ever watched the Hawaii Ironman on TV?  It’s nuts right? Swim 2.4 miles in the ocean, bike 112 along [...]

Today’s Social Media era reminds me of an old western film. Like one of the classic John Wayne cowboy films. The dusty little towns are booming with new enterprise and Pioneers are always risking their life savings in hope of a better life. Like in those old depictions of the Wild West, the new Frontier [...]

How do you determine which story you want to tell?    On which channel(s)?  To which audience(s)?   I’ve found if you ask ten people, you will receive ten different answers. Here are the key questions that I started with and continue to revisit. Where do I want to tell my professional Story?  Personal Story? [...]

You shouldn’t base your future success on the number of Facebook likes you have. A retweet is not a success.  Nor is the number of empty followers you have collected in trade for shallow allegiance. You need more than this to be sustainable. Social Media has a catch. Yes Social Media has changed the opportunity [...]