Nilofer Merchant

You know those really cool NPR interviews that you listen to where there is hustle and bustle in the background? The one’s where they interview some guy in a subway about economics in Greece? I’m proud to say that Nilofer Merchant and I ended up with a cool NPR vibe in this podcast. We had [...]

I had a recent interaction with my friend and fellow Seth Godin Medicine Baller, @Nilofer. She writes for the Harvard Business Review and recently wrote about Rules For the Social Era (#SocialEra). Big Brands Don’t Always Get It In this article she talks us through the dichotomy of choices that the big brands of our lives are making. [...]