What to Do When It’s Your Turn with Seth Godin Episode #26

Aaron McHugh


I recently had the privilege of connecting with Seth Godin on his latest project, What to Do When It’s Your Turn. You will not encounter a more generous man.

You’ve heard the phrase “He struck a chord in me.” I like the way a friend of mine says it better, “You’re playing my note.” When Seth “plays my note,” here are a few of my favorite melodies from his body of work:

  • Stop listening to the voice in your head that wants you to play it safe
  • Not everything will work, but you won’t know until you try
  • Treat people with respect (especially if you are in charge)
  • Do work that is meaningful to you
  • Ship your project on time

Invitation to come out of hiding

I am a professional escape artist when it comes to making excuses for not living the life I want. I project my list of excuses onto circumstances, situations, predicaments, or other dummy reasons. You’re probably like me. I blame my bank account, timing, family challenges, the weather, the stock market, the seasons, my age, my computer, my Internet speed, and anyone or anything else that helps me stay in hiding.

Seth Godin’s work graciously exposes my excuses. I’ve ingested his blog and books for most of my working career. He’s continued to extend invitations to me to partner as a ruckus maker to take my turn and co-author a better future.

What to Do When It’s Your Turn [And It’s Always Your Turn] with Seth Godin

In his latest book What to Do When It’s Your Turn [And It’s Always Your Turn], Godin continues his all-inclusive rally cry to take our place in history and embrace the tension created by our fear of failure as a dance.
In his own words, “This is an urgent call to do the work we’re hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.”

Podcast Highlights:

  • How the Industrial Revolution turned factory workers into alcoholics
  • Why we deem it of paramouunt importantance to us to know if an idea is going to work
  • What was it like to be an entrepreneur in 1986
  • How the connection economy works and what drives it
  • What did Seth’s dad do for a living when he was growing up
  • Why does it matter who cares (and who doesn’t care) about our economy today?
  • Why making Art is rewarded more than the cheapest, fastest product.
  • What does Seth do for play and fun

Click to Listen my interview with Seth Godin

According to Seth, it’s our turn to…


Speak up.

Stand out.

Build a following.

Market a product.

Make a connection.

Solve an interesting problem.

Write, sing, invent, create, ask a question, laugh a project, organize a protest, open the door for someone, question authority, make a short film, direct, produce, create, or adopt.

Learn a new skill.

Help someone who needs you.

Be missed if you’re gone.

Make a Ruckus.

Seth Godin - What to do when it's your turn book

 Seth Godin - What to do when it's your turn book order

When I learned to make a Ruckus

In 2011 during Seth’s Medicine Ball session, sixty of us heard from Seth first hand about the cost of wasting time. He tells an amazing story about how in 1996 he wasted the chance of a lifetime to make billions of dollars because he played it safe.   The death of the industrial age has caused a shift in power. As a result we now have the power of opportunity to create something that matters. How are we going to use this power?

Official Bio:

SETH GODIN is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip  and Purple Cow. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this annual honor. Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His latest, The Icarus Deception, argues that we’ve been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.

Podcast Resources:

  • Clay Shirky writes about the effects of the internet on society. 
  • Amanda Palmer Alt-rock icon Amanda Palmer believes we shouldn’t fight the fact that digital content is freely shareable — and suggests that artists can and should be directly supported by fans. YouTube smash hit The Art of Asking
  • Susan Isaacs “That’s my note.”
  • Hugh MacLeod creates writes and podcasts about business transformation through Art at GapingVoid.com.
  • 99 Uncensored Ways to Live Life: Why 10 years of hardship will teach you a lot more about a lifetime of ease.

4 thoughts on “What to Do When It’s Your Turn with Seth Godin Episode #26

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.