Simplicity: The Secret Weapon Behind Apple’s Success with Ken Segall Episode #68

Aaron McHugh


Podcast Highlights:


Click to Listen to the interview with Ken Segall

Ken Segall | Doug Schneider Photography
Ken Segall | Doug Schneider Photography

Ken’s Official Bio

Ken Segall is the author of the New York Times bestseller Insanely Simple. Working with Steve Jobs as his ad agency creative director for twelve years spanning NeXT and Apple, Segall led the team behind Apple’s legendary Think different campaign and set Apple down the i-way by naming the iMac. In this interview he tells stories from his career about the power simple and his newest book Think Simple: How Smart Leaders Defeat Complexity.

Resources for Defeating Complexity

Free Download: The first chapter of Think Simple (click PDF logo)

Ken Segall’s Blog, The Observatory: A Watchful Eye on Technology & Marketing

How to Explain Your Idea Simply on Work Life Play

Ken Segall’s NY Times Best Seller, Insanely Simple: The Obsession that Drives Apple’s Success