Recently on a trip to Nashville, TN an older wiser man told me “From good relationships comes good business”. Although some may claim that is obvious, few choose that narrow road.
This week our software company has received two significant referrals to prospective customers. Yes our software solution is solid and very compelling. However, that is not the primary reason the customer is willing to jump on a call with a competitor to sing our song.
The relationship that we have invested in is worthy of sharing. Through thick and thin, we have shown our true colors.
Software can be copied.
Relationships have to be forged. And few are willing to put in the work.
Cultivate good relationships like you would care for your own private garden.
Your business will have a great harvest.