How To Start Podcasting?

Aaron McHugh

After six years of podcasting, 150+ episodes, I’ve learned a few things that I thought were worth sharing. Here is a conversation I had with a friend recently where I was giving her a download on how to get started in podcasting, what equipment I use and who can help you get going.

The easy button is 

  • Buy $40 Call Recorder (below) and use your Skype account plus your iPhone headphones with a microphone to record an interview.
  • Host for free (below options) on Podbean
  • Only submit to iTunes for podcast publishing/distribution
  • Up and running in 3-4 hours

How to Podcast by Entrepreneur on Fire John Lee Dumas

John has broadcast over 1800+ episodes and has one of the top podcasts. Listen to John interview me on EOFIRE.

Everything else from here is more complicated, sophisticated and costly. Stay above the line to simply ship and get going. The risk of below this line is it can take a lot more time, money and patience. I choose to stick with the easy button for the first two+ years of podcasting.


If you want to take the plunge and buy gear

This is the easiest kit to get started. Pro tools from Tim Ferriss. Here is the equipment he uses for his in-person recording interviews. I have a very similar setup.

Desktop microphone USB Blue Yeti on Amazon

Tim Ferriss’s video on his equipment and how he uses it.

Skype and Call Recorder

This is the easiest way to record a Skype call. You can call a guest Skype to Skype or from Skype to a phone number. Push record and you are off and running. $40 for the Call Recorder software. 

Hosting: Count on Free to $15+ per month

You can use Podbean, which is the simplest. Soundcloud or Libsyn  There are tons of choices, but these are really simple. I use Libsyn.

Submitting to Podcast Networks

I’d recommend hiring someone to do this unless you are fairly technical. This gets into RSS feeds, URL’s, show descriptions, and other tech.

Top networks to consider having your podcast on iTunesGoogle Play  Spotify, Soundcloud, Stitcher, and tons of others. Each has a unique process for submitting your podcast. Again, having a technical person do this for you will likely be more efficient.

I work with rebecca@ professionalcontentcreation.com . She is very selective who she works with, but see if she is available. She can refer you if she’s too busy.

Podcast Editing

I don’t enjoy editing, but I’m dangerous enough to do some myself. I use Garageband for editing e.g. a Call Recorder file. The better option is to hire someone.

I use these two guys, Todd Anderson toddnanderson @gmail.com and Joey Howell joey @howell-media.com.

Auphonic low tech software to assemble an edited podcast. I use this software, as does Tim Ferriss, to polish the final podcast and publish directly to Libsyn, my hosting provider. Think of this as a final step.

Determining Show length

I’d make the show that you want to listen to. Don’t worry about length. If you like short, do short. If you like long-do long. The important part is to do YOU.

Show Logo design

99 Designs is a great affordable option for creating a graphic for your show. I use Ginseng Creative and Bottle-Rocket Design for all my creative.

Transcription service

If you want to offer a transcription as part of your show notes, I use Speechpad they run around $1 x minute. There are other options but this is the only one I’ve used.

Show frequency 

I publish once to twice per week. Averaging towards once. I take a break at least once during the summer and over the holidays. I know people who batch episodes to cover these outage periods. I’ve yet to be ahead of the game :). I’m viewing this as a body of work project more than my attempt to be like CNN.

Integration with WordPress

There are required plugins like Blubrry podcast that are required in order for your podcast to play from the show notes page. Another example of a technical component. I use Jeremy Green with EndoCreative for all of my website development and support.