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Reframing Your Story

Aaron McHugh

We gave away free ice cream to one hundred of our friends, strangers, new neighbors, kids from school and construction workers. We setup two VW buses, one with adult beverages and one Scoop Bus. Instead of taxing our closest friends with the crummy obligation of helping us move our stuff, we decided to reframe the story instead.

Instead of “Hey can you help us move?” we reframed the offer to “You should stop by for some FREE ICE CREAM”.

Free ice cream from the Scoop Bus

I’ve helped a lot of friends move and I’ve hired moving companies. It is never really fun to move. As part of our Reboot, we decided to start our new move in a story like a carnival. “What if we rented the Scoop Bus and gave away free ice cream to everyone who even stops by?”

My wife was down with it.

Josh and the Scoop Bus rolled up and we chalked the sign to read “FREE ICE CREAM”. Boom. You should have seen the crowds of kids that turned up. I had friends text to see if their wife could stop by with their pre-schoolers just to get a taste. We had bikes and trucks and mini-vans stacked with our remnant belongings.

I learned that day that any story can be reframed and transformed. No longer was it a moving day, it was a full blown circus with all you can eat ice cream.

What story are you living that could use to be reframed?

Thanks friends for taking the “Free ice cream” bait.