Today, I saw a loch that a Duke carved out in the late 1700’s to connect a seven mile away coal mine to the city center. The plaque said he invested £200,000 pounds, nearing bankruptcy, the price of coal dropped by half, but he owned the shipping channel. Years later, he was earning￡70,000 pounds per year.
For the duke, his big idea worked. Like the Duke, we don’t always know if our plan will work, if it will pay off or how long it will take to catch on. Once we’re committed and we’ve already traveled half-way, invested for years, doubled-down then we should keep going and see our idea through to completion.