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Turning Over Rocks

Aaron McHugh

When I started in sales, my mentor told me my job was to turn over rocks to discover what was underneath each rock. Most of the time, there was nothing. Infrequently, a rock would hide a treasure.

I’ve found this advice incredibly helpful. It takes the pressure off of finding an answer or a remedy. It shifts the focus onto the discovery process instead.

Eventually, if I turn over enough rocks something new will surface, answers will present themselves, and next steps become clear.

Keep turning over more rocks.

You will be surprised what you find.

(Photo credit: Connor McCormick VW Museum Germany)

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