What other people say
What other people say is more important that what you say.
Third party endorsements are more powerful than anything you can say about yourself, your product or your service.
This is nothing new.
People talk, tweet, text, and blog peer-to-peer.
The phone book (who uses that anyway?) is a wall of flat text.
A Google search about your business is sorted based on –most popular.
The world today does not tolerate directories.
True honesty happens when you are not in the room.
Yelp works because the restaurant owner is not in charge of what is being said.
What is being said about your craft, service, art, impact, influence, ideas, timeliness, ethics, quality…..when you are not around?