Being the same is easier than creating something unique.
Being the same is less risky than paddling out away from the sharks to see what the blue ocean holds.
Being the same is safer because you know people will buy your (fill in the blank).
Be a heretic instead.
Don’t succumb to copying the guy next to you.
Find your voice.
Find your story.
Create your own special sauce recipe.
The risk is that you may actually create something of lasting value.
The Sea of Same as my friend Mike Field calls it is filled with microscopic differences from one offer to the next.
Don’t be like them.
You’re better than that.