Aaron McHugh
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Making a Difference

Why Your Work Should be Art?

I have a fierce commitment to the belief that our Work is our Art. What we do and most especially how we do it can either be stiff robotic toil […]

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In the Social Era, the Little Guy has a Powerful Vote

I had a recent interaction with my friend and fellow Seth Godin Medicine Baller, @Nilofer. She writes for the Harvard Business Review and recently wrote about Rules For the Social […]

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How to Use Twitter to Get Up Close to the Pros?

Twitter can get us up close with the pros that we follow. If you use Twitter correctly you can have personal interactions with athletes, authors, musicians, and speakers, etc.  Let […]

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Why we should become like both a Mercenary and a Missionary

I first heard of this contrast between a Mercenary and a Missionary from Mike Rowe-Dirty Jobs .  I find it fascinating. Mercenary-Paid to fight, without the requirement of involving their heart. […]

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Key Strategies to Define Your Social Media Story

How do you determine which story you want to tell?    On which channel(s)?  To which audience(s)?   I’ve found if you ask ten people, you will receive ten different […]

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You Knowing Something…..About Something

What is it that you know? What is it that you have mastery expertise in? What have you logged countless hours perfecting? What will you do with what you know? […]

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The How of Your Life is the Essence of your Special Sauce.

What you accomplish is less important than how you accomplish it. Our Reward System is a Mess. In our world today, we are rewarded and revered for What we accomplish.  But I […]

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You Have a Choice in How You Tell Your Career Story

What is your story going to be? “You don’t put a team together with a computer. They call it Moneyball I think he bought a ticket on the Titanic”. Billy Beane, Oakland […]

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What other people say

What other people say is more important that what you say. Third party endorsements are more powerful than anything you can say about yourself, your product or your service. This […]

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Who are you? Do you know?

It is such an imperative question to ask.  And your first answer will not be entirely accurate. It is so difficult to see your own skills, talents, and uniqueness clearly. […]

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