Aaron McHugh
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How To Ask High Profile People For Help

I often am asked how do I get high profile guests like Seth Godin, Greg McKeown, Guy Kawasaki, Ben Moon, Tommy Caldwell, David Wilcox, Conrad Anker, Rob Bell, (all 159+ episodes here) to agree to a podcast interview. Here’s how I think about reaching out to influential people. Your results will go way up if you use these simple tips.

1) I’m very cognizant of my intent while writing an email.

Do I want something from this person (that I’m writing) or am I writing it from a genuine place of wanting to help them, share their message, promote their film or book?

High profile people can smell intent from a mile away. Because they’ve heard from so many people, who wanted something from them vs. offering a genuine interest or connection. Pay attention to yourself as you write your request-motives-etc.

2) Keep it super brief.

Less than 2–2.5 short paragraphs. What I start with “This is why I love your work, or this is the impact your work has had on me. I’m writing to ask you -fill in the blank.” I’d skip all of the “I know you’re busy” and “maybe you won’t.” Cut that out and ask for what you desire.

Be clear and specific. I wouldn’t recommend telling a big long story. You want your email to be easily read on a phone screen.

3) I say something short about myself.

“I produce a podcast Work Life Play on doing meaningful work and I’d love to share your story with my listeners.”I don’t go into how many listeners I have or stats. That’s not that important. I focus on briefly what I do and how it aligns with their work.

4) I thank them in advance and look forward to the connection.

I don’t use words like “if” I assume we will connect and can be confident they will respond well to my request as their schedule allows.

5) Timing matters.

There are natural windows when they are more open to a connection. E.g. a book release or new movie. Great time to help support them. But if they are on tour -it may be a bad time w tons of travel. Check their website and social and get a feel for where they are in timing.

At the very least it shows you’ve researched-“I know you’re currently traveling “ based on a social post. It shows that your clues into their world and making the focus on them and not yourself-what you want or need.

Hope those help get you started.

Keep going-
Aaron

10 Sustainable Ways to Live Your Life

We aren’t designed to live the way we do. In fact, until the invention of the train, man lived at an average pace of three miles per hour. For all of our existence, man (woman) walked and for some, a horse could carry them faster and further. But even the horse had a limitation of speed and distance.

Today, we live far beyond our natural limitations of the pace of life and capacity. In our machine age, we pretend we too are machines capable of limitless output.

Last week I found this poster on 10 easy ways to take a break (at work).

1) Take deep breaths
2) Hydrate
3) Stretch
4) Declutter
5) Go for a walk
6) Eat away from your desk
etc.

They are brilliant tactics. They are tactics that help us attempt to manage the insanity of our lives. Instead of treating the symptoms, stress, and anxiety, we need to address the cause. We are trying to do live in a way that no one in the history of the planet has every attempted-live as we do.

We’re not made to sustain our pace of life, the pressure and demands, the always on-always available-always responding-always connected to culture and 51.2 weeks each year of ten-twelve hour workdays. The results aren’t great; the US is the most heavily medicated country for depression and anxiety in the world. We consumer more, earn more, do more, commit to more, run harder, produce more and throw away more than any society in humankind.

Maybe we need a different solution?

Here’s my proposal for 10 sustainable ways to live our lives
1) Take four to six weeks of vacation each year (unpaid if necessary).
2) Spend 30–60 minutes each day in self-care.
3) Sleep 7–8+ hours each night.
4) Reduce your consumption and quest for buying more stuff.
5) Go outside every day for 15 minutes.
6) Share a meal with a friend or family every week.
7) Pause to write one line in your journal daily about your life, insights, experiences, and gratitude.
8) Say No to obligations that suck the life from you.
9) Measure wealth by the quality of your interactions, experiences, and relationships.
10) Move your body and use it every day. Yoga, swim, run, hike, walk to the mailbox, to get the kids at a friends house, ride a bike, walk a path, visit a park, take the steps, and find the furthest away parking spot.

Keep going-

Aaron

Betting My Life on What I Believe

My savings account just hit zero. We’ve bet our life on what we believe, and I’d like to shoot straight with you about what its been like the last seven months.

In October, I left my cushy $six figure career. It was intellectually challenging, but it wasn’t soulfully and purposefully satisfying. With the support of my wife, family and close friends, it was time to leap.

My big life experiment- the big bet, was to align the work I do every day with the person that I’ve become. If it sounds super vague and lacking textbook, strategy-you’re right. With no more specificity than this prayerful mantra, we stepped out into the unknown. For our family, it was time to push all of our chips into the middle of the table and spin the wheel placing bets on “cause good every day.”

Writing this, I realize how ridiculous this might sound. “Guy has a great career, so what if it doesn’t turn his crank every day, and then he leaps without having another job, to live on their savings while he looks for his dream career to “cause good in the world”?

I’m laughing too, LOL but it’s true. What’s also true is that I’ve transformed as a person. I used to be afraid that if I took a significant career risk, I would go broke and I’d have to go back to selling radio ads and living with my mom.

What I fear most

At age forty-six, now my greatest fears are never fully living my life, playing life so safe that I earn a lot of money, but never experience the wealth of living true to myself. (Read palliative care nurse Bonnie Ware’s regret of the dying).

My wife is a saint. “I hope they fire you so you can get on with your life.” were her bold words last summer after new owners purchased my day job company. My friends came over that night that I opted out of the private equity quest, “You just received a Kingdom promotion.” On my 3,000 mile trip in VW bus to clear my head, my brother reminded me, “You’re the genuine article.”

They were waiting for me to roll the dice and bet on myself.

Fast forward seven months

Our check register and our calendar tell a more life-filled story. When I look in the mirror, I see my smile restored in my eyes. After months of interviews, two trips to Europe for training, unexpected bills and car repairs, tons on uncertainty, and countless invigorating moments, I can appreciate how simple, yet inspired my soulful drumbeat was for creating good.

Today I’m working with two consulting firms and yesterday I collaborated with five classical musicians facilitating a workshop for business consultants to help raise their EQ. Monday, I head to Chicago to finalize my facilitation training to deliver leadership transformation workshops to business leaders.

The story is far from over, but here are my soundbites and learnings.

1) Who you choose to become is most important

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Teddy Roosevelt

2) Nothing is wasted

Every experience in your life, every success, every story, every mishap and misfortune, every crummy job and tyrant boss, your ex-husband, your second grade teacher, your volunteer project, your hobby, your favorite books, your stories, your love of photography, your longing to teach-all of it is useful raw material for your next gig, your next season, your future relationship, your next project, your next….

When you approach your life with the mindset that everything is useful and nothing is wasted, even the refuse, then you can begin to more readily connect dots and threads of your life and work together. I can tell you twenty stories from the past six months. Loosely fragmented elements of my experiences coming to the surface today as ingredients that are highly valuable for my work today.

3) God is with us

I know I’m not doing this alone. I’m in partnership actively co-creating my life.

4) Timing matters

No timing will ever feel perfect, but I believe you’ll know when it’s become impossible for you to keep waiting to make your move. Pay attention to the difference in sudden emotional impulses versus deep soulful unrest calling you forward.

5) Expect most people not to understand

Some people won’t get why you’re taking such a significant risk. Other’s will envy you. What’s most important is that you have one or two (or more) people that you can call during your low moments to talk you out of the pit of despair.

6) It will take longer than you think

For reasons I don’t fully understand, starting something new always takes more time and more money than you initially think. I’ve seen this is with startup companies, culture changes, launching products, repairing relationships, and big life changes.

7) You’re more powerful than you know

The people who inspire me most are the people who live true to themselves. Mike Field, Rob Bell, Ryan Miller, Steve Fortunado, Onsite Team Two degrees, Miles Adcox, Jim Tracy, Holden McHugh, Averi McHugh, Leith McHugh, Tess Vigeland, Vince Renando, John Eldredge, Morgan Snyder, Jon Dale, Alex Burton, Jim Bear, Sam Ainslie, Carl Richards, Seth Godin, Pam Slim, Ben Moon, and Bart Hanson (and tons and tons of others).

In the great words of singer-songwriter Glen Hansard, “May your winning streak never end. Roll the dice boy, cause my money’s on you. Take my advice now put your money down too.”

Keep going-
Aaron

Embracing Mystery

Two years ago tonight one of my daughter’s best friends took her life. No one knows why exactly. In the void of answers, our hearts are left to presume, imagine and grapple with unsatisfying reasons. Years ago, a former boss of mine took his life and temporarily I was convinced there was something I could have done to influence his decision.

Behind me, thunder keeps rolling across the Colorado sky reminding me that only God holds the answers to my life’s biggest mysteries. Why did you make thunder roar? Why are there wasps? Why do dishonest people prosper? How long will you wait to renew all things? How old is my daughter in eternity? What happened that night?

Until we have that conversation, I embrace mystery.

Join Our BIG Adventure In Our VW JoyBus Road Trip

Hey friends,

Come join us on a BIG adventure in our VW JoyBus to the Great Sand Dunes National Park. Like I mentioned it’s a pretty extraordinary place where the Sangre De Cristos mountains and one of the tallest dunes in North America collide. This time of year the snowmelt creates this unusual flowing river through the dunes.

We will hike and climb the dunes, maybe sand surf (think snowboarding on the dunes and sledding), enjoy being outside and go analog for a few days. I have this old school Rand McNally paper atlas that we’ll use for navigation and slow down our lives and enjoy some play, adventure, and connection.

From our most recent VW Road Trip: The Fisher Towers outside Moab UT

My vision is to share with you what I love the open road, exploring timeless places and peeling back the veneer to create authentic connections. We will hold the itinerary pretty loose and see what unfolds. I’ve found that the less we plan, the more we can explore wherever our nose leads us.

The spirit of the trip

Something beautiful happens when real people chase adventure together. I intend to lean in together and expect to come home different people than when we began.

Details:

  • Depart Colorado Springs 4 pm on June 1st
  • Return Colorado Springs 1 pm June 3rd

We can work on a launching location once we nail down who is joining us.

Spots: The bus comfortably seats four people. And we have a jump seat that stretches it to five people. Let’s plan on 4, but we’ll make room if we’ve got 5. If you’ve never traveled in a 1974 VW Bus, you’re in for a real treat. It’s going to be great.

Oh did I mention there is no air conditioning? Plan on ADVENTURE.

My brother and I driving the bus through Death Valley CA.

The Investment to live like I was 25 years old again,
$585 per person includes:

  • Two nights camping
  • Throwback road trip in our vintage VW Joybus
  • All roadside repairs necessary to keep going
  • Camping Meals (more details to follow on group meals)
  • All fees, reservations
  • All camping gear
  • Human connection
  • An adventure not available in suburbia
  • 1-hour post trip one-on-one debrief coaching call with me.
  • Work Life Play schwag T-shirt (brand new design), adventure badge, stickers, etc

Food

We will eat out at restaurants Friday dinner, Saturday dinner, and Sunday lunch. To keep costs down restaurant meals are not included in the trip cost. Plan on bringing money to pay for these three meals and any road trip incidentals. All other meals, snacks, and drinks are included.

Reservations & Gear

I will take care of all of the camping reservations, all fees, group supplies and group meals while camping (I’m checking on us sleeping in Teepees one night), all gear including stoves, tents, sleeping bags, and pads. If you prefer, you’re welcome to bring your gear.

Support vehicle
To help make our bus travel more comfortable, I’m planning on having a second support vehicle come along to carry all our gear and supplies.

Sleeping & showering

The pull out bed in the bus sleeps, two people. The rest of us will need to camp in tents or Teepees :). We can sort out how we share the comfy digs of the bus for the two nights.

The Teepee farm location has an outdoor shower that appears to be a viable option for rinsing off road grime.

Our camping option for Saturday night

FAQ’s

  • Yes this is a co-ed trip
  • I’m not sure if Leith, my wife, will be joining us
  • If you have food needs e.g gluten or dairy-we can connect on it in advance.
  • What happens if the bus breaks down? She’s never left us stranded yet ????.

For simplicity sake, if you’d like to join us, please email me and Abby, my assistant can work with you to collect 50% down for a reservation.

Adventure awaits friends. I hope you can join us.

Keep going-

Aaron

You Can Experience Soul Gratifying Purpose and Meaning

A few months ago, I sent this email and it struck a deep nerve with so many. Resulting in me working with people one-on-one, in big group webinars, a live event, and Slack channel communications.

“I’m looking for six curious people interested in participating in a small
life experiment with me.

Wanted Real People who:
1) You KNOW there is something deep and meaningful that you WANT to do with your life.
2) You may not know what that deep and meaningful thing is.
3) You get stuck, derailed, slowed down and aren’t sure what to do
differently.
4) You want help.

I want to help you explore your frontier: find your path, rediscover what
fires you up, identify where you drifted off course, what stands in your
way limiting your experience of joy, meaning, and connection.

-Aaron

Here’s what I’ve discovered about living on purpose

I’ve witnessed a few themes that I believe will help you find your path to experiencing more purpose and meaning in your life.

1) You have to have a connection with a deep belief that transcends circumstances.
You have a spiritual, more profound wisdom, a transcendent truth that undergirds life that convinces and reminds you that your life matters even when it sucks. And there is something here that you are to do no matter how big or small. You are here to cause good in the world. I call this connection and partnership God.

When all hope is lost, when people cannot locate or identify with a higher purpose, calling and spiritual connection or belief, I’ve watched them lose hope and give up. If the story is “ashes to ashes and dust to dust” then why try so hard, why keep going. But when you believe there is something deep and substantive to your existence then you can press through the muck of life.

2) You courageously explore your frontier.
You run experiments, try new things, and get to know yourself. You let go of outcomes and stop focusing on the destination and embrace the mystery and uncertainty of the journey.

3) You take action.
No matter how small, you take action. Maybe you point your toes in a new direction and that is the sum of the courage you can muster. Action = possibility.

4) You avoid the pitfalls.
The pitfalls of indecision, analysis paralysis (over analyzing everything and doing nothing). You’ve expanded your view of success to include joy and vitality, not just financial wealth and status. You’ve redefined failure as impossible when you’re learning lessons from every experience. You’ve cast off the opinions and voices of the world and choose to listen to yourself and the voice inside calling you forward.

There isn’t a pill. There is not a bunch of shortcuts or VIP line to the front. Instead, there is a choice to embrace the reality that this is a treasure hunt and the prize is you discovering what will get you jumping out of bed. With the above, over time, inch by inch, you can experience more soul gratifying purpose and meaning.

Knowing When To Exhale

I used to hold my breath a lot. I remember regularly noticing myself not breathing throughout the day, but instead holding-waiting. It took me years to develop this skill. When something challenging in life occurred, I’d take a gulp and hold while the next wave would crash over me. I told myself I was like a Navy Seal who needed to endure continual sets of crashing waves. Between wave sets, I recouped for the next round.

My BUDS training technique for weathering hardship became a way of living, not just a survival tactic. For me, every new sunrise camouflaged a brewing tropical storm. I found myself unable to enjoy the tranquil calm water. I see now how many of the waves were much more significant than I knew. I’m more courageous than I remembered. Some of the waves were imagined. Navigating large sets of waves became apart of my identity, and so I sought out every ripple.

The more valuable skill is knowing when to exhale and take in a fresh breath. It’s required as much practice to become the kind of person who can be content sipping a cold beer on the shore enjoying the sun.

Learn how to take the wave.
Celebrate calm water.
Live free.

Getting Clear On What You Value Most

I’ve had some conversations recently about purpose and meaning. Most people want to hurry up and attempt to tackle the big presenting issue like, I hate my job, I’ve got to find a new (better) job. The challenge is that in addition to the job challenges we are experiencing, there are other factors at work under the waterline within us.

The profound work of investigating the hidden depths of our soul is where we will find more enduring answers than choosing job A or job B. Below is an exchange I had recently on these topics of meaning and purpose and getting crystal clear on what we value most.

Mapping below the waterline

I’ve found these exercises incredibly helpful to me personally. They enabled me to visually map where I’m explicitly making choices that cause my soul level dissonance and where the demands of my life restrict my ability to live congruently.

When I was an executive VP of N. America, this exercise helped me realize that I was exceeding my financial goals, but paying for that gain in my relationships, and personal health. It helped me think at a life account level to define what I value and then overlay my reality.

As a result, I made some massive changes. My life is more congruent today and in line with my values. It isn’t perfect, secure, or full of certainty, but I do have lots of time off, spend lots of time with the people I love and am starting to do some enjoyable work again.

Visualization of what I value most on a High to Low scale

What I value most-My values

This value-based visual chart maps my values, e.g., Relationships to a High to Low scale as importance.  For me, Relationships are of higher value today than, e.g., Career advancement. But Financial Security is more important to me than having Certainty in my future. I’m willing to tolerate a relatively high level of uncertainty, as long as I can maintain a high degree of personal health and wellness, flexible time-off, and stable relationships.

Getting clear on my values first enables me to cross reference how I spend my time. When the facts of my life require me to spend fourteen hours a day working, then I am funding my Career advancement and Financial security value, but my behavior conflicts with my Relationships value. I’m too tired to spend time with the people that I love. Therefore, I feel the gap or dissonance from my beliefs and values to my behaviors and actions-Creating a soulful ache.

Life Dashboard by account/categories color coded by a Green (Good), Yellow (Caution), Red (Bad)

Life dashboard

Inventory of these different life dashboard categories or accounts. Each one is a simple color-coded rating:

Green= Good, Yellow=Caution, Red=Not good, not healthy.

You can answer these at a snapshot in time level for today and then ask the question of sustainability, e.g., “How long can I keep going at a Yellow light before it turns Red?”

I find that two or more RED’s isn’t very sustainable for an extended period. E.g., a Spiritual RED and Health RED can over time negatively affect my otherwise healthy Green Relationships and Green Work. Eventually, those RED areas of my life negatively impact the others.

The critical question is to ask What can I do to move from RED to Yellow or Yellow to Green? Explicitly asking tactical, a small adjustment to the significant change to positively move the dashboard.

  • Maybe it is a courageous conversation? (Work)
  • Simple adjustment of a ten minute per day moment of silence (Spiritual)
  • Every six weeks scheduling a half-day of outdoor adventure (Play)

The Pikes Peak EPIC Adventure Life Project

I breathe in and count to five. I exhale slowly on the same rhythm, repeating until I feel my heart rate lower. I visualize myself on the windblown summit of Pikes Peak at 14,115 feet—52 miles from where I began 14 hours earlier. After four previous failed , I’m leaving nothing to chance. I’m borrowing every flow-hacking method I can conjure.

The Pikes Peak Epic T-shirt graphic from 2005

The EPIC for short

Sixteen years ago while running in Palmer Lake, I came up with this big idea to celebrate my 30th birthday. “What if we started here in Palmer Lake like a triathlon, and we biked, ran and climbed our way to the summit of Pikes Peak on my birthday, April Fools Day?” I blurted out to my running partner. And the Palmer Lake to Pikes Epic—The Epic for short—was born. I recruited a rag-tag crew that year, and we plodded through a spring blizzard from beginning to end, finally declaring our valiant effort frozen and tuckered by Barr Camp.

My “sufferfest,” as one friend calls it, combines the three-pronged spirit of triathlon—bike, run, hike—with the quad-busting Incline and the Pikes Peak Marathon. The real bragging rights come from its timing around April Fools Day, regardless of weather. With every attempt, there’s been rain, sleet, and snow.

Just above A-Frame with perfect weather and six inches of fresh snow for the last two thousand feet of fresh tracks in 2017.

I intend to tell my grandchildren about this gnarly amalgamation of weather, endurance, friendship and adventure. “When Pikes Peak was brimming with spring snow, a few mates and I would fire up our headlamps just after midnight, say a quick prayer and start peddling our mountain bikes two towns away, aiming toward the towering summit of Pikes Peak,” I’ll tell them. “A few gritty hours later, we’d reach Red Rock Canyon just before dawn, swap our two-wheeled steeds for running shoes and trail-run our to the base of Pikes Peak. That’s where the real work began, as we caught the Pikes Peak Marathon course—but we’d throw in the Incline just for fun.”

Why did this sound like a good idea?

It’s difficult to articulate why I initially thought this would be a good idea. But big goals, the kind that force me to dig deeper, are more seductive for me than a bachelor party in Las Vegas.

“Why don’t you make it easier?” friend have asked over the years. “Why don’t you attempt it in July when the weather is stable? Why not drop the Incline from the route?” My answers are always the same. I could easily scale back my vision to a more attainable scale, but that wouldn’t satisfy my journey.

With repeated attempts, I’ve come to realize that The Epic isn’t a race—it’s a quest, a life project, the kind you have no idea how it will shape you when you blurt out a crazy idea in a younger moment of endorphin-fueled inspiration.

Nearing the last 500 feet towards the summit of Pikes Peak in 2017

I’ve yet to accomplish my original goal. Last year, four friends and I pushed to within a mile of Pikes’ summit before the setting sun turned us around. In previous years, I’ve reached Barr Camp and the A-Frame twice. In the early years, I had as many as 60 other people join me throughout the day to offer birthday wishes.

Most came for the pre-dawn bike ride or Incline ascent, and then returned home for a hot shower and nap. We printed T-shirts with the family mantra of the famous Antarctic explorer Ernest Shackleton: “By endurance we conquer.” I required mock last-will-and-testament signatures and even had web registration.

Fighting our way up Pikes Peak after twelve hours of forward progress, but so much mountain yet to climb.

To call it failure is to suggest that this project is a bust or a waste. To do so would only be a failure to recognize how much I love the camaraderie I’ve been able to foster, and the joy I’ve experienced from witnessing friends and strangers do things they’d never done before. The Epic has created a zany excuse to ride our bikes in nocturnal snowstorms, rolling toward a snowy iconic summit—always pressing toward a distant dream.

I’ll be back out there on the journey again early this April. If you see us in the pre-dawn darkness, shake a cowbell as we pass or cache a thermos of hot broth along Barr Trail. It’s been a dry winter; this could be the year. Maybe we’ll pack a few small fireworks to shoot from the summit.

The EPIC Route

2 a.m.: Mountain bike the Santa Fe Trail from Palmer Lake to the Bear Creek Dog Park.

28 miles, 3 hours

5 a.m.: Run Bear Creek Park to the Manitou Incline via Section 16 and Intemann Trail

11 miles, 2.5 hours

8 a.m.: Hike the Incline and Barr Trail to Pikes Peak summit

12 miles, 6 hours

2:30 p.m.: Descend Barr Trail to its trailhead finish line

12 miles, 4 hours

6-10 p.m.: Finish

Pikes Peak Epic Website 2005 which resulted in some 60+ participants

How to Have Creativity Like A Drug Dealer

Growing up, my next door neighbor was a drug dealer. He’d smuggle his delivery from his house outside to his curbside customers in an old vacuum cleaner. They’d roll up, honk their horn and he’d casually stroll out as if he were the top Hoover vacuum sales rep providing a try before you buy test drive. They’d drive around the block, return the vacuum emptied of their drugs. These peaceful shenanigans went on for years until my mom called in a sting operation with the local police.

Looking back, I admire Mr. Hoover’s creative problem solving, his boldness and his big vision for his life. He was a janitor by day, but an up and coming businessman by night. I’m speculating, but I imagine he saw something he wanted and started putting action steps together to realize his vision.

Here’s your assignment, I want you to become a drug dealer (in your mind)
and consider the boldness and creativity you’d enroll. 

Lessons we can learn from a drug dealer

1) Turn off Netflix and start sketching a plan for your world domination.
2) Live boldly, out front, and our loud.
3) How can you creatively solve your challenge outlandishly?
4) Stop making excuses why your small life should stay small. Go Big.

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